Tips for Coordinating Your Design Collaterals

When it comes time to design business cards, a website, flyers, brochures, signs, pens, and all the other promotional materials that marketing a new company requires, many new business owners are so excited to be making things for their new baby that they end up creating a package of random-looking stuff. This isn’t cute. In fact, it can be quite damaging. First off, it means the owner is missing the opportunity to create brand recognition for his or her new company. Second, it makes the company look like a joke. Here are some things to keep in mind as you’re deciding on collateral designs so that you end up with materials that make sense together and work for your brand.

Five Unusual Promo Items to Boost Your Biz

It’s a universal truth: people love free stuff. People even get excited about stuff they would never buy if you offer it to them for free. Look at the success of huge corporations like Costco. And what’s the first thing customers of the superstore will mention when you bring up the company name? That’s right: the free samples that are always circulating around the place. People get excited by generosity, and this fuels repeat business.