Postcards and EDDM Marketing Boost Your Small Business

LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses and a less-than-ideal choice for others, for whom specifically-targeted mail campaigns are a better fit. We’ll explore both options here so you can decide which one is best for your business, and we’ll give you some pointers on how to choose a service provider who can help you get the job done.