Reduce Advertising Costs by Teaming with Local Businesses

When you’re a business that’s just starting out, every penny counts. And in this economy, even if you’re a well-established business, you may be watching your spending.

So how do you get out of your slump, attract new customers, and boost your revenue? Print advertising is one of the first solutions that comes to mind. But if you’re already balancing a tight budget, you may not see how to squeeze in another expense, even if you see the potential of a long-term return. An investment in advertising is a risk, and for some of us, it may seem like the risk of loss is just too large.

But we’ve got a novel idea for reducing the investment you make in advertising materials,

4 Ways to Keep in Constant Contact with Your Customers

Sending daily emails is a sure way to make your customers resent you, or worse, direct your emails straight to their “trash.” To avoid this fate, we recommend varying your means of contacting your customers. When your outreach is always fresh and new, they’ll be more likely to pay attention and follow up.

Companies Gain Loyalty with Newsletters

The idea of publishing a newsletter may seem like more of a pain in the neck than a good idea. But there are certain enterprises that benefit greatly by making use of this kind of marketing tool. Here are a few questions to consider before deciding to nix or say yay to a company newsletter:

1. Would you like to give your business a more personable, relatable image?
2. Is anything exciting or new happening at your company?
3. Do you interact with related businesses and individuals as part of your business?
4. Are you willing to do a page or so of writing every month to keep a newsletter rolling, or do you have a capable employee who will?
5. Do you have a list of addresses of current or potential clients, or another way of distributing a newsletter? Or do you have enough employees to warrant printing a newsletter primarily for them?