How Postcards Can Help Realtors

Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding — real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty king or queen on the block, your career is probably headed for mediocrity at best.

Postcards and EDDM Marketing Boost Your Small Business

LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses and a less-than-ideal choice for others, for whom specifically-targeted mail campaigns are a better fit. We’ll explore both options here so you can decide which one is best for your business, and we’ll give you some pointers on how to choose a service provider who can help you get the job done.