How Postcards Can Help Realtors

Just get your real estate license? Congratulations, so did just about everyone else we know! We’re just kidding — real estate can be a very profitable field to work in, but, as you undoubtedly know, having a license is not a guarantee to overnight success. Real estate is one of those fields where you make your own destiny, and while we can’t predict exactly what that destiny will look like, we can guarantee you one thing: If you don’t make any noise about yourself and let people know you’re the new realty king or queen on the block, your career is probably headed for mediocrity at best.

Event Flyer Printing

So you’re having an event, and you’re so excited about it, you want to shout it from the rooftops. But no matter how excited you are, trust us, there is no worse way to attract people to your party than to shout from a roof like a deranged lunatic. Instead, consider a tried and true method of letting people know you’re having a shindig. No, we don’t mean that you should become a wandering singing minstrel. Just print a flyer for chrissake!

Door-to-Door Marketing

You can take it from Willy Loman, or directly from us: the days of the traditional door-to-door salesman are more or less over. No, you don’t see many grown men toting suitcases and trunks full of knick-knacks or life insurance portfolios through the neighborhood anymore. But luckily (or un-luckily for those poor obsolete salesmen) new innovation in door-to-door marketing has stepped in to take these old warhorses’ places. There are now ways of reaching every home in the neighborhood like the old door-to-door marketing men did – except now it doesn’t matter whether the mister and missus are home or whether they care to open the door to a kindly stranger. Because now these marketing goals can be achieved with direct marketing campaigns, also known as Every Door Direct Marketing (EDDM) campaigns. With the combined powers of this tool from the U.S. Postal Service and a knowledgeable printer who is able to supply you with the necessary collaterals and design help to maximize the service, you can have a successful direct marketing campaign up and running for a huge return on your tiny investment.

Postcards and EDDM Marketing Boost Your Small Business

LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses and a less-than-ideal choice for others, for whom specifically-targeted mail campaigns are a better fit. We’ll explore both options here so you can decide which one is best for your business, and we’ll give you some pointers on how to choose a service provider who can help you get the job done.