Door-to-Door Marketing

You can take it from Willy Loman, or directly from us: the days of the traditional door-to-door salesman are more or less over. No, you don’t see many grown men toting suitcases and trunks full of knick-knacks or life insurance portfolios through the neighborhood anymore. But luckily (or un-luckily for those poor obsolete salesmen) new innovation in door-to-door marketing has stepped in to take these old warhorses’ places. There are now ways of reaching every home in the neighborhood like the old door-to-door marketing men did – except now it doesn’t matter whether the mister and missus are home or whether they care to open the door to a kindly stranger. Because now these marketing goals can be achieved with direct marketing campaigns, also known as Every Door Direct Marketing (EDDM) campaigns. With the combined powers of this tool from the U.S. Postal Service and a knowledgeable printer who is able to supply you with the necessary collaterals and design help to maximize the service, you can have a successful direct marketing campaign up and running for a huge return on your tiny investment.

Postcards and EDDM Marketing Boost Your Small Business

LOL, BRB, LMAO, and now EDDM… WTF? Don’t be alarmed that there’s now another acronym creeping into mainstream vocabulary. EDDM is as simple to understand as any of the above-mentioned abbreviations. Well, kind of. It stands for “Every Door Direct Mail,” and it’s a relatively new service from the United States Postal Service that allows you to hit everyone in a certain zip code with a marketing mailer for your business at a reduced per-piece postage cost. EDDM is an excellent choice for some small businesses and a less-than-ideal choice for others, for whom specifically-targeted mail campaigns are a better fit. We’ll explore both options here so you can decide which one is best for your business, and we’ll give you some pointers on how to choose a service provider who can help you get the job done.

Reduce Advertising Costs by Teaming with Local Businesses

When you’re a business that’s just starting out, every penny counts. And in this economy, even if you’re a well-established business, you may be watching your spending.

So how do you get out of your slump, attract new customers, and boost your revenue? Print advertising is one of the first solutions that comes to mind. But if you’re already balancing a tight budget, you may not see how to squeeze in another expense, even if you see the potential of a long-term return. An investment in advertising is a risk, and for some of us, it may seem like the risk of loss is just too large.

But we’ve got a novel idea for reducing the investment you make in advertising materials,