How to Successfully Promote your Business at the Miami International Boat Show

It should come as a surprise to no one that Miami is all about boats. Even a broke schmuck could end up on a boat by the end of any day in Miami if he rubs enough elbows with some of the thousands of people who own cigarette boats, yachts, sailboats, and party barges in this town. So it makes sense that we would also host one of the greatest annual boat shows in the world. The Miami International Boat Show, which runs from February 14 to February 18 this year, brings in tons of boat enthusiasts from near and far, many of whom are looking to buy boats, sea craft, or accessories for their precious vessels. Beyond all this, these show-goers will need to play, eat, and sleep while they’re here in South Florida. What all this means is that the Miami International Boat Show is the perfect opportunity for any business, boat-related or not, to lure in these visitors and the collective millions of dollars they’ve set aside for their stays in Miami. How can you do this well? By creating targeted promotions and making use of custom-printed flyers and brochures.

Bring Class Back to the Club with These Promotion Tips

“Yo, you goin’ out tonight?” says the typical club promoter, scouring the sands of South Beach looking for pretty ladies to fill up space in club X, Y, or Z. He hands his targets sweaty, wrinkled flyers which they promptly shove under their towels or beach chairs as they wait for the promoter to stop blocking their sun.

We don’t have any statistics on how effective this kind of marketing is, but we have our suspicions. The presentation is far from sexy… in fact, the word “desperate” seems more apt. No one wants to go to a desperate nightclub. So we have a few ideas on how nightlife promotion can be done better. Here they are.

6 Tips for Gaining More Clients

At the risk of sounding like Sally Struthers, we’re going to say it anyway: “Do you want to make more money? Sure, we all do.” If you’re an individual or small business who offers a product or service, you may sometimes get frustrated about an inconsistent stream of clients, but there are things you can do to build your customer base, grow your business, and of course increase your profits. Here are six methods that really work.

How to Edit Your Own Flyers and Business Cards

We run a printing company, so every month we receive hundreds of business card and flyer designs that range from outrageous to extremely conservative. But whether your design includes a flaming skull holograph or a clean white background with a Times New Roman font, one element of all print projects is universally important: Correctness.

Custom Print Calendars

Custom print calendars are the perfect excuse for your company to hold a bikini contest or get cozy with the hunks at the local fire department; you can fill your calendar with pics of smokin’ hot women or men and sell them for charitable causes or just give them out as promo items. You can also decorate each month with children’s art for a more PG-13 custom calendar.

But let’s back up and talk about the basics here. Elite Flyers’ wall calendars are the size of a standard sheet of paper and are printed on tough, classy-looking 100lb magazine stock. They’re laminated with a glossy coating for extra durability and a subtle shine. The calendars are held together with a saddle-stitch binding (not spiral binding – we think that’s kind of cheesy) and can be punched with a 1/8” or 1/4″ hole, or no hole at all, depending on your preference. Our calendars can be printed to be either 24 or 28 pages.  You would choose 28 pages if you wanted to include an introductory page (say, to talk about the life-saving track record of the fire department you snagged your hunks from) and maybe a mini calendar of the coming year at the end of the wall calendar.

Networking Opportunities in Your Hometown

Seeing as we’re in the business card business, we often have conversations with customers about how their companies are doing. We’re always happy to hear about ventures that are flourishing, but we always pay special attention when clients are having trouble as well. One common complaint goes something like this: