How Thick Is Thick Enough? 16pt Cardstock Flyers Vs. 14pt Cardstock Flyers

There are a lot of choices to make when you’re designing a flyer. How many colors do you want to use? Or do you want to go black and white? Is your message best broadcast using a lot of words, or are images king for your custom flyer? Should you use Helvetica, Garamond, or Comic Sans as your font of choice? Or do you want to go off the grid and scan a handwritten message to put on your flyer? Are you going to add hot specialty design elements like full-color foil printing, foil-stamping, spot UV, or silk lamination? What size should you make your flyer? The list of choices can seem overwhelming. But there’s one very easy choice to make amid all this chaos: what card thickness should you print your flyers on?