Tips for Banner Design and Printing

Unless you’re trying to run some secretive underground nightclub, your business needs some kind of marking to let potential guests know it’s there. In choosing how to broadcast your name to the public, there are a few different options. You can have a custom sign painted or printed. These can cost a pretty penny, and they’re often very heavy and immobile – they’ll generally be affixed to the wall on the outside of your establishment. This is great if you have a big business that’s completely stationary. But if your operation sometimes hits the road for tradeshows, to do product samplings, or to represent in other capacities outside your store, it can be nice to have a banner that’s bold, bright, lightweight and fully portable so that you can create instant visibility and mobile advertising, wherever you might roam.

How Thick Is Thick Enough? 16pt Cardstock Flyers Vs. 14pt Cardstock Flyers

There are a lot of choices to make when you’re designing a flyer. How many colors do you want to use? Or do you want to go black and white? Is your message best broadcast using a lot of words, or are images king for your custom flyer? Should you use Helvetica, Garamond, or Comic Sans as your font of choice? Or do you want to go off the grid and scan a handwritten message to put on your flyer? Are you going to add hot specialty design elements like full-color foil printing, foil-stamping, spot UV, or silk lamination? What size should you make your flyer? The list of choices can seem overwhelming. But there’s one very easy choice to make amid all this chaos: what card thickness should you print your flyers on?