How to Successfully Promote your Business at the Miami International Boat Show

It should come as a surprise to no one that Miami is all about boats. Even a broke schmuck could end up on a boat by the end of any day in Miami if he rubs enough elbows with some of the thousands of people who own cigarette boats, yachts, sailboats, and party barges in this town. So it makes sense that we would also host one of the greatest annual boat shows in the world. The Miami International Boat Show, which runs from February 14 to February 18 this year, brings in tons of boat enthusiasts from near and far, many of whom are looking to buy boats, sea craft, or accessories for their precious vessels. Beyond all this, these show-goers will need to play, eat, and sleep while they’re here in South Florida. What all this means is that the Miami International Boat Show is the perfect opportunity for any business, boat-related or not, to lure in these visitors and the collective millions of dollars they’ve set aside for their stays in Miami. How can you do this well? By creating targeted promotions and making use of custom-printed flyers and brochures.