4 Ways to Keep in Constant Contact with Your Customers

Sending daily emails is a sure way to make your customers resent you, or worse, direct your emails straight to their “trash.” To avoid this fate, we recommend varying your means of contacting your customers. When your outreach is always fresh and new, they’ll be more likely to pay attention and follow up.

1. Newsletters

We’ve recently seen a really great newsletter from a local yoga studio. They take the word literally, putting “news” from the local yoga community into concise “letter” form. They include news from other studios and their instructors, giving readers the sense that the newsletter is not just some cheap marketing gimmick designed solely to promote their studio. They include music events that may appeal to the yoga set, as well as health food and detox-related information. And they have plenty of pictures to further pique curiosity. Yes, this requires some work, but it’s also fun, and the response to their newsletter (in verbal praise AND clients gained) is so favorable that it’s worth every bit of effort.

2. Magnets

Magnets are a great, low-cost way to get your business in plain sight of your clients, every single day of their lives. Send out a mailing of custom-printed magnets that contain your business’ contact info, to former, current, and potential clients, and they’ll have you on their minds every time they reach for a carton of orange juice in the refrigerator.

3. Facebook Friend Requests

This may take a little time investment, but it will be worth your while. Have a dedicated employee look up all your clients on Facebook, and either ask them to “like” your business page or send them a friend request, if you have a standard Facebook page for your business. This way they can see all your updates when you run special promotions, and you can easily, electronically invite them to special events.

4. Occasional E-mails (with Substance!)

Not every day, but possibly once a week or every two weeks, it’s not a bad idea to send clients an email. As with all promotional efforts, it’s important that your outreach actually has some useful or new information in it – otherwise, clients will stop opening your emails. In other words, your email shouldn’t just say, “Hi, we’re still open – come back and see us!” But instead, something like this, “This Tuesday is client appreciation day in the shop – print this email or show it to us on your mobile phone and we’ll give you 30 percent off all Aveda hair products!”